In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion. Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara.
In this week’s Healthcare Marketing Underground podcast, Chris Boyer assumes the hosting role for the first time, and is joined by Kriste Goad and Dana Weymouth in a lively discussion.
Kriste, Dana and Chris critique the way Amtrak failed to engage with their social media audiences until it was too late and how Plains All American Pipeline neglected social entirely when responding to their oil spill in Santa Barbara. Why do companies of today still neglect using social media as an integral part of their overall communication strategy?
Additionally, the team gets into what hospital websites of the future will look like, based on a Wall Street Journal article by Leah Binder of the Leapfrog Group.
Relevant links:
Crisis communicators skewer Amtrak’s crash response Twitter
http://blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/
Santa Barbara Oil Spill: Crews Race to Contain Estimated 105,000 Gallons
www.nbcnews.com/news/us-news/crews-race-contain-estimated-21-000-gallon-oil-spill-near-n361836
California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response
http://melissaagnes.com/california-oil-spill-plains-all-american-pipelines-lack-of-crisis-response/
What Hospital Websites of the Future Will Look Like
blogs.wsj.com/experts/2015/04/29/what-hospital-websites-of-the-future-will-look-like/
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Twitter:
Chris Bevolo:
@chrisbevolo [ https://twitter.com/chrisbevolo ]
Linked In [ https://www.linkedin.com/in/chrisbevolo ]
Chris Boyer:
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Linked In https://www.linkedin.com/in/chrisboyer
Twitter:
Kriste
@Kristegoad [ https://twitter.com/kristegoad ]
Linked In [ https://www.linkedin.com/in/kristegoad ]
Dana:
@danaweymouth [ https://twitter.com/danaweymouth ]
Linked In https://www.linkedin.com/in/danaweymouth